HOW CALIFORNIA AVOIDED ROLLING BLACKOUTS WITH OUTAGE COMMS
By delivering energy conservation communications prior to a potential load shed event, Message Broadcast helped its California utility clients avoid rolling blackouts during a summer time emergency.
In the summer of 2022, extreme heat strained California’s energy grid, prompting the California Independent System Operator (ISO) to declare its highest-level energy emergency Flex Alert before rolling blackouts ensued.
Message Broadcast collaborated with major state utilities, utilizing various channels—SMS, email, voice, and two-way conversations—to respond to the Flex Alert. The company achieved a delivery rate exceeding 1.5 million communications per hour, providing real-time reporting and carrier-certified delivery receipts.
Narrowly avoiding rolling blackouts, customer power demand plunged by 1.2 gigawatts between 5:50 and 5:55 pm on September 7th, 2022, because of energy conservation efforts, according to the California Independent System Operator.
Proactive communication played a pivotal role in updating utility customers and offering energy conservation instructions, averting the need for rolling blackouts. This success was attributed to Message Broadcast’s efficient SLA message delivery workflows, closely coordinated efforts with clients, and collaboration with the California ISO.
Beyond preventing blackouts, Message Broadcast helped utility clients cut operating expenses through swift customer communications, minimizing inbound calls to service centers. Additionally, proactive safety communications alerted critical infrastructure providers, including hospitals and care facilities, to potential load shed events.
We offer all-inclusive communication solutions and act as your trusted partner in the utility industry. Our aim is to simplify the industry’s complexities by creating personalized communication strategies based on your regional risks and industry assessments.
With our seamless approach, we ensure a hassle-free journey through any crisis, from preparing for energy emergencies to crafting tailored messages that cater to your specific needs.